INDUSTRY ENGAGEMENT
Connecting growers with industry and global markets
Building relationships, sharing knowledge and creating opportunities for Australian superfine wool.
OUR ROLE
Strengthening the superfine wool community
ASWGA delivers initiatives that support members and strengthen the broader wool industry.
By fostering relationships across the supply chain—from growers to processors and retailers—ASWGA helps members remain informed, connected and ready to respond to evolving market opportunities.
HOW WE ENGAGE
Four areas of focus
Practical support and representation from the farm gate to international markets.
Education
Annual seminars, regional information days, training sessions and specialist courses for superfine wool classers and handlers.
Communication
Regular regional meetings, member updates and direct two-way communication between growers and their customers.
Market development
Production reporting, customer feedback and international engagement that help growers understand changing market needs.
Representation
A non-partisan voice for members on market access, environmental, animal welfare, trade and wider industry issues.
INDUSTRY RELATIONSHIPS
A connected voice across the wool industry
ASWGA represents members and superfine wool growers through ongoing engagement with key Australian and international bodies.
AWI
AWEX
WIA
AWTA
IWTO
WPA
GLOBAL ENGAGEMENT
Listening to customers around the world
ASWGA liaises with processor members in Australia, Asia, the United Kingdom and Europe, as well as key retailers and bespoke tailors.
Customer visits and participation in international industry conferences provide direct feedback on trends, opportunities and market expectations, which is then shared with grower members.
Creating a direct connection between the people who grow superfine wool and the customers who transform it.
CO-BRANDING OPPORTUNTIES
Share the provenance behind exceptional wool
ASWGA can connect industry partners with grower members and provide direct traceability opportunities with sustainable and picturesque Australian farms.