ASWGA is committed to delivering initiatives that support its members and strengthen the broader wool industry. Through a focus on education, communication, trade engagement and market development, ASWGA works to enhance the value, integrity and global reputation of Australia’s superfine Merino wool. By fostering strong relationships across the supply chain—from growers through to processors and retailers—ASWGA ensures its members are well informed, connected and positioned to respond to evolving market opportunities.
Education
Held in conjunction with the ASWGA Annual Fleece Competition, ASWGA’s annual seminar provides a unique wool-grower opportunity to network and stay up to date with industry developments and opportunities. In addition, ASWGA regions may hold regional information days or training sessions for members and guests.
ASWGA also facilitate courses for superfine wool classers and wool handlers and instigated the specialist superfine segment in the AWEX’s Woolclassers Code of Practice.
Communication
ASWGA facilitates regular two-way communication between growers and their customers. Each year the President or a council representative visits our customers who give advice and feedback to ASWGA allowing growers to adapt where necessary and meet market needs.
Grower members are kept informed by ASWGA through regular meetings being held in each region, regular email updates, council newsletters that are sent to all members after each council meeting and an annual magazine that is also distributed to all members.
This ASWGA website is updated with news, regional activities and connections.
Liason - Grower members belong to one of eight ASWGA regions and are represented at National Council by a delegate from that region. Through this process consultation happens within and across key grower regions. The ASWGA regions are New England, Mudgee, Goulburn/Yass, Albury, Ararat/Barunah, Hamilton, Tasmania and Western Australia. ASWGA also consults with grower members in other areas such as South Australia and southern Queensland. Please see the contact page for contact details.
Lobbying Government - ASWGA is strictly non-partisan but will represent the best interests of the industry and lobby where appropriate on behalf of members on market access and environmental, animal welfare and trade issues.
Market/production reports - ASWGA conducts surveys of members’ production intentions and requirements for future operations. This information provides valuable advice to industry on trends, thus helping industry decision making. Comprehensive current market and production reports are also sent to ASWGA mill members.
Working with industry bodies - ASWGA represents the interests of members, and superfine wool growers in general, to industry bodies, particularly:
Australian Wool Innovation Ltd (AWI)
Australian Wool Testing Authority (AWTA)
Australian Wool Exchange Ltd (AWEX)
International Wool Textile Organisation (IWTO)
Wool Industries Australia
WoolProducers Australia
Read about which industry bodies ASWGA works with here.
Trade Visits, Market & Product Development
To connect growers with industry ASWGA liaises with processor members in England, Scotland, Japan, Italy, China, Turkey, Egypt and Australia and consults with key retailers and bespoke tailors in Europe and Asia. Each year the President or a council representative visits overseas mill members and other appropriate entities, and then reports findings to grower members. An ASWGA representative also attends the IWTO conference each year and reports back on international trends and news.
The ASWGA ‘aspiration of excellence’ continues to preserve the well-deserved quality image of Australia’s superfine Merino wool as an internationally renowned premium product. ASWGA shares this ‘aspiration of excellence with our mill members across Asia, UK, Europe and Australia that include the most prestigious mills producing the finest fabrics and yarns in the world from noble fibres.
Co-Branding Opportunities
Speak to us about co-branding with our grower members and obtain direct traceability opportunities with some of the most sustainable and picturesque farms in the southern hemisphere.
