Celebrate the story behind Australia’s superfine wool. The ASWGA Annual Photo Competition captures the people, places and passion that define our industry—showcasing the provenance, quality and care behind every fleece.

Open to ASWGA members, their families and employees, the competition highlights the excellence and dedication involved in producing and processing world-class superfine Merino wool, proudly represented by the ASWGA Rams Head™.

With growing support each year, we invite you to be part of a competition that continues to get bigger, better and more inspiring.

Entries are now open—start capturing your story today.