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Trade Visits, Market and Product Development

To connect growers with industry ASWGA liaises with processor members in England, Scotland, Japan, Italy, China, Turkey, Egypt and Australia and consults with key retailers and bespoke tailors in Europe and Asia. Each year the President or a council representative visits overseas mill members and other appropriate entities, and then reports findings to grower members. An ASWGA representative also attends the IWTO conference each year and reports back on international trends and news.

The ASWGA  ‘aspiration of excellence’ continues to preserve the well-deserved quality image of Australia’s superfine Merino wool as an internationally renowned premium product. ASWGA shares this ‘aspiration of excellence with our mill members across Asia, UK, Europe and Australia that include the most prestigious mills producing the finest fabrics and yarns in the world from noble fibres. Such mills include Toyobo, Toa Boshoku, Daidoh, Itochu, Miyuki, Ermenegildo Zegna, Loro Piana, Agnona, GoldenTex, Bendigo Woollen Mill and Altinyildiz, with other possible members in discussion.

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Co-Branding Opportunities

Speak to us about co-branding with our grower members and obtain direct traceability opportunities with some of the most sustainable and picturesque farms in the southern hemisphere.