Selling wool, industry’s defence to animal activist threats

Annabelle Cleeland

17 May 2017, 6:30 a.m.

IN the battle against animal rights activists, Australian Wool Innovation’s (AWI) weapon of choice is a credit card.

AWI have collaborated with fashion empire, Westfield, to promote Australia’s wool history this week as part of Wool Week Australia, where campaigns have been rolled out at 30 stores with the main aim to sell wool.

 AWI's Marius Cuming said fighting with animal activists is like fighting with your mother-in-law, you "never, ever, ever" win the argument.

 AWI's Marius Cuming said fighting with animal activists is like fighting with your mother-in-law, you "never, ever, ever" win the argument.