"The ASWGA is the peak industry body representing the special interests of the dedicated Superfine Wool Growers of Australia and the Quality Superfine Processors of the World”

Communication roles

Growers to processors

(representing the interests of 400 growers)

Processors to growers (regular two-way communication)

ASWGA to industry throughout the world,

bringing substantial benefits to the ASWGA member.

Liaison 

* Regional committees throughout Australia

(New England, Mudgee, Goulburn/Yass, Albury, Ararat, Hamilton, Tasmania)

* Processor committees in Japanese and Italian Regions

Connected with quality image

The ASWGA membership incorporates the dedicated superfine growers of

Australia producing the highest quality superfine wool as well as 25 of the most

prestigous wool processing companies globally including: Italy, Germany, UK,

Japan, Korea, Turkey and Australia.

Working with industry bodies:

WOOLMARK -     Support for Superfine Trademark Brand Promotion Project

                -     Superfine promotion and market/retail feedback

                -     Strong liaison and connections around the world

AWTA         -     Working on improved testing and sampling methods for superfine

                -     Collation of Superfine production statistics for processing sector

                -     Working on improved sale and auction systems

AWI           -      Funding research

                -      Advice and recommendations concerning the  Superfine member

IWTO         -     Technical issues eg: Presentations to Merino Users

                       Group (Promotions, Staple Strength issues)

                -     Transfer information to the world’s processors of Superfine (issues include Testing of superfine wools, production trends marketing, market outlook)

FAWO        -      (Federation of Australian Wool Organisations) involvement with IWTO Regional Body

                -      ASWGA is an associate member of this IWTO regional body

AWEX        -      Regular meetings re: sale rosters/ASF types/ Market Reporting/1PP, COP/woolpacks standards etc

CSIRO        -      Finewool project/research/pack problems

                -      Fabric performance/breeding and innovation

Superfine

Exporters   -      Regional representatives attend ASWGA Council

Government-      Frequent correspondence/lobbying/submissions and representation

Market/

Production Reports   

Monthly Reports to Mill members on Superfine production

Promotion

Trademark -  Australian Superfine Merino linking the quality brand chain from growers to consumers, expected launch 2004

Education

                   -       Nationally accredited courses for Superfine Classers and Shedhand run all superfine regions as required.

                   -      Code of Practice–special Superfine segment

               -      Developing improved, user-friendly classing/branding/typing system.

Competitions

-      Support and coordination of national competitions

                   -       Encouraging improved quality Superfine production

               -      Eg; Ermenegildo Zegna Superfine Awards, Loro Piana World Wool Challenge Trophy

               -      Support for Regional Competitions and promotions

Communication and              Correspondence

with grower members through:

         -      Regular superfine meetings in the regions reporting on Federal council and other developments

         -      Annual Newsletter to all members and industry

         -      Council Newsletter to all members following council meetings

         -      ASWGA Website information on ASWGA news, regional activities and connections

International Liaison

Each year the President or Council Representative visit Overseas Mill members, Woolmark and others, and also IWTO Conferences on behalf of members and report back their findings to grower members

Member Overseas Mill Tours 

Overseas study tours to leading Superfine Mills from time to time, in Europe and Asian Regions

Quality Assurance

-      Only approved Quality Saxon background Superfine clips under 19.5 microns are accepted for membership

-     ASWGA Ramshead Trademark to be licensed to users shortly, aimed at improved quality standards

-     Representing the quality mark of the superfine industry

-     Use of ASWGA Ramshead stencil on bales and sale catalogue

-     Informs trade of membership and standards associated with ASWGA ideals

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